Hyundai Sonata Fandom Challenge

The Challenge

Ad agency 24TTL received a brief to promote the new Hyundai Sonata offering. They wanted to create an engaging, innovative campaign to showcase the car models. The campaign also included a competition mechanic in which customers could win one of three cars.

The solution

Using Vectary WebAR viewer, the agency created an immersive AR experience that didn't require an app download. Customers could easily interact with car models using just their phones, before capturing and sharing the moment through Instagram to enter the competition.

The results
  • Approximately 18,000 entries shared via Instagram.
  • Campaign achieved more than double the expected Reach and Engagement.
  • A successful campaign and happy client
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