In times of social distancing, the usual approach to selling products has had to change. VanMoof, an innovative bike company, planned to launch their S3 and X3 models with this in mind.
A big launch campaign with a microsite that gave customers a life-sized, AR preview of the bikes. Vectary WebAR allowed viewers to experience the models from the comfort of their own home. Customers could also view 3D models of the bikes and access the AR functionality on the VanMoof's store.